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How to use Email Marketing in the Hairdressing Industry, Jessica Patton
Written by Jessica Patton on July 17, 2023
Email marketing can be a powerful tool for hairdressers to stay connected with their clients and attract new ones. Here are some tips on how to use email marketing effectively as a hairdresser:
Build a quality email list: Start by collecting the email addresses of your clients and anyone who visits your salon. You can also offer incentives such as discounts or freebies to encourage people to sign up for your email list.
Segment your list: Segmenting your email list allows you to send targeted messages to specific groups of people. For example, you can send promotions to clients who haven't visited your salon in a while, or hair care tips to clients with specific hair types.
Create engaging content: Your emails should be interesting and informative. You can share hair care tips, style ideas, or even showcase your latest work. Make sure to include high-quality images and keep your emails visually appealing.
Use a clear call-to-action: Your emails should have a clear call-to-action that encourages clients to take action. This could be booking an appointment, purchasing a product or service, or sharing your email with friends.
Personalize your emails: Personalized emails are more likely to be opened and read. Address your clients by name and tailor your message specifically to them.
Send emails regularly: Consistency is key when it comes to email marketing. Send emails on a regular basis, but make sure not to overwhelm your clients with too many messages.
Monitor your results: Use analytics to track the success of your email campaigns. This will allow you to see what's working and what's not, so you can make adjustments as needed.
By following these tips, you can use email marketing to grow your hairdressing business and stay connected with your clients. Don't be afraid to get creative and experiment with different approaches to see what works best for you.
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About Jessica Patton Consulting
Helping Independent Hair Stylists Get Booked with Dream Clients by Increasing Business Growth & Confidence! Elevate your skills by learning how to run a Flourishing Business that you love with a business mentor that has training inside and outside the hair industry."
About Author: Jessica Patton
I Help Independent Hair Stylists To Take Their Businesses To New Heights Using My Signature 5M Method
After successfully building my own VA Agency, I knew I can do MORE. In just 2 years, by taking small steps everyday on my business, I was able to make more money than I ever did in corporate and I am able to create my own schedule, be with my family and make more money then I could imagine. I'll help you do that, too!
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